Football, the most popular sport around the globe. Supported by millions of people each week, the world's top leagues earning revenues as high as the Gross Domestic Product of some countries. With its increasing popularity have come intense pressure on and demandĀ from management, coaches, players, and other club staff. Football is a human capital intensive business and it is the club's people that decide over its success.
In fact, half of the revenue in football is spent on staffing costs making it paramount to recruit only the best. To put this into context, in most other industries, human capital expenses are frequently only one third to one half of those in football.
This is particularly relevant for management positions. Whether a club will hire the right coach, sport an effective team on and off the pitch, and enjoy strong relationships with sponsors depends on the club's management.
The Club Management Measure (CMM) for football clubs is a psychometric development and recruitment tool that supports football clubs in their recruitment and development of football club managers. The Club Management Measure measures 22 management competencies crucial to the success in managing football clubs.
Using the CMM allows clubs, investors, and managers to get a better understanding of their management strengths, supports managers in their development, and allows clubs to make their recruitment processes more efficient and avoid potentially expensive mishaps.
To find out more, please feel free to contact us. We are happy to assist you with any questions you may have.