Football is not only the world’s most popular sport—it is also a global industry of immense scale and complexity. Each week, millions of fans engage with their clubs, while the top professional leagues generate revenues on par with the GDP of small nations. Amidst this explosive growth, the expectations placed on clubs, executives, coaches, and support staff have increased significantly. In this environment, the strategic management of human capital has become a critical success factor. Football is, by nature, a human-intensive business. More than 50% of a club’s revenue is typically allocated to personnel costs—substantially higher than the average across other sectors, where labor expenses often represent only 15–30% of total revenue.
This dynamic is especially pronounced in management roles. The ability of a club to hire the right coach, lead a cohesive performance team, maintain operational excellence, and foster strong stakeholder relationships—including with fans, media, and sponsors—depends fundamentally on the strength of its management. To address this, we offer the **Club Management Measure (CMM)**—a rigorous, psychometrically validated tool designed specifically for the recruitment and development of football club managers. The CMM assesses 22 core managerial competencies that are critical to leading and sustaining successful football organizations. By leveraging the CMM, clubs and investors gain:
- Deeper insight into the capabilities and potential of managerial candidates
- Enhanced development pathways for current managers and high-potential staff
- Improved recruitment outcomes
- Reducing the risk of costly mishires
The result: more strategic talent decisions, stronger leadership pipelines, and a measurable impact on club performance—on and off the pitch. To learn more about how the Club Management Measure can support your organization’s leadership strategy, please contact us. We are pleased to provide further information or arrange a consultation tailored to your needs.